{"id":7619,"date":"2020-09-28T15:00:11","date_gmt":"2020-09-28T14:00:11","guid":{"rendered":"http:\/\/localhost\/white\/portfolio-item\/innovating-for-good\/"},"modified":"2021-06-30T15:01:55","modified_gmt":"2021-06-30T14:01:55","slug":"innovating-for-good","status":"publish","type":"portfolio-item","link":"https:\/\/www.white.com.pt\/pt\/portfolio-item\/innovating-for-good\/","title":{"rendered":"Innovating for Good"},"content":{"rendered":"<p>Frulact is a Portuguese multinational company operating in the Food &amp; beverage industry. 2019 was a turning point with the edition of their first Sustainability Report. A step towards the creation of an environmental conscious company state of mind and behaviour, focused on the people and the planet.<\/p>\n<p>&nbsp;<\/p>\n<p>Our challenge was to create a concept and visual approach to the Sustainability Report for an exclusively digital ecosystem \u2013 since it wasn\u2019t predicted a printed version strengthening the eco-conscious approach \u2013 focusing on the values and principles stated by the brand and reflecting their core business.<\/p>\n<p>&nbsp;<\/p>\n<p>Our strategic starting point came with the insight \u201csustainability starts in raw materials\u201d, a storytelling that highlights nature as an essential part of the brand\u2019s core business and relates with the report\u2019s theme. The concept \u201cInnovating Food. For Good.\u201d introduces the Sustainability Report\u2019s purpose focusing on innovation and social responsibility. Graphically the use of raw material\u2019s photography brings a natural and fresh approach to the report and the handwritten typography conveys a close and human tone.<\/p>\n<p>Awarded Grand Prize on the 2020 APCE Corporate Communication within the Sustainability Report category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frulact is a Portuguese multinational company operating in the Food &amp; beverage industry. 2019 was a turning point with the edition of their first Sustainability Report. A step towards the creation of an environmental conscious company state of mind and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[325,327,328],"class_list":["post-7619","portfolio-item","type-portfolio-item","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-research-insight-pt","portfolio-category-corporate-service-branding-pt","portfolio-category-digital-experience-pt"],"acf":{"media_repeater":null},"_links":{"self":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-item\/7619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/comments?post=7619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/media\/7414"}],"wp:attachment":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/media?parent=7619"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-category?post=7619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}