{"id":7617,"date":"2020-09-28T13:00:29","date_gmt":"2020-09-28T12:00:29","guid":{"rendered":"http:\/\/localhost\/white\/portfolio-item\/contemporary-sophistication\/"},"modified":"2021-06-30T15:02:17","modified_gmt":"2021-06-30T14:02:17","slug":"contemporary-sophistication","status":"publish","type":"portfolio-item","link":"https:\/\/www.white.com.pt\/pt\/portfolio-item\/contemporary-sophistication\/","title":{"rendered":"Contemporary Sophistication"},"content":{"rendered":"<p>Adega de Palmela is a Portuguese wine company. In 2020, following an ambitious strategy to level up their brand portfolio, Adega de Palmela invested in the premium segment launching 4 new wines. Their goal? To change consumers\u2019 quality perception of the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Our strategy started by identifying major market players and benchmark to define the product\u2019s positioning as part of Adega de Palmela\u2019s portfolio. We then created 4 wine labels that visually resonated this positioning: soft chromatics, discreet sophistication expressed in golden details and a contemporary typography that makes the bottles stand out in store. We also developed a print campaign for local newspapers to promote the launching while reflecting the brand\u2019s identity and tone of voice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adega de Palmela is a Portuguese wine company. In 2020, following an ambitious strategy to level up their brand portfolio, Adega de Palmela invested in the premium segment launching 4 new wines. Their goal? To change consumers\u2019 quality perception of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7405,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[325,329],"class_list":["post-7617","portfolio-item","type-portfolio-item","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-research-insight-pt","portfolio-category-consumer-branding-pt"],"acf":{"media_repeater":null},"_links":{"self":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-item\/7617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/comments?post=7617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/media\/7405"}],"wp:attachment":[{"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/media?parent=7617"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/www.white.com.pt\/pt\/wp-json\/wp\/v2\/portfolio-category?post=7617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}