Executiva is a media outlet with a magazine, a digital portal and own name events, specialized in executive women in leadership roles. For the 5thannual event called Women in Leadership Conference, we were invited to revisit the identity and communication of the event, bearing in mind the topics, themes and guests for the 2019 edition. A unique feature of the 2019 edition was that it would happen in two different cities, Oporto and Lisbon.
We delivered a fresh, modern and flexible identity and communication, that was impactful and at the same time coherent on different touch points. A vibrant colour palette embedded with the application of personalized typography gave life to the communication axis created, that represented the sensations and purpose of the event. Proximity, Share, Inspire.