APAN is the Portuguese association for advertisers that promotes an annual conference based on a theme. The advertising & Communication community, gathers to discuss and debate with an open mic Q&A and side events the issues and struggles of the present and future of the industry.
“Challenges for the Next Decade” was the brief and insight for the creative process, which culminate with an event where every brand & communication touchpoint, from beginning to end was impactful and clear, while transmitting its purpose. Digging into the purpose of the event and its brand environment, we created an identity aligned with the digital standards of communications. A vibrant colour scheme, modern typography and brand application, that reflects the meaning of trends, and the importance of inspiring tomorrow.