In order to reinforce the importance and impact of sustainability within the Sonae Group, we took up the challenge by co-creating with Sonae’s own Brand, Communication and sustainability team to develop the identity and multiplatform application for the sustainability.sonae.pt website.
The briefing highlighted the importance of four main pillars: a tone of voice perfectly aligned with Sonae’s communication, an appealing and envolving look & feel, a simple and clear language, but most of all, the capability to inspire. All this aimed at a very broad target consisting of stakeholders and interested consumers. The orientation? To generate superior value for people and planet.
The planet-driven narrative speaks of responsibility, inclusiveness, hope, trust and mobilizes for change, in a system where everything from the handwritten typography to a fully digital native environment aims at an idea of action and transformation.