Transforming tomorrow

Driven by a progressive and sustainable dynamism, EDP is the leading company in Portugal’s energy sector, responsible for the prodution, distribution and sale of electricity and gas. It is a brand of sustainable and innovative personality, leader in energy transition who wants to involve future generations in its vision plan. White was the agency chosen to communicate the 2020 Annual Report and Accounts, the project that reflects EDP’s year, indicating future goals.

Our challenge was to develop a distinctive and impactful communication, based on the insight: EDP is energy in life form, respecting brand’s engaging and innovative path.

The pioneering spirit in the renewable energy sector and the concern for future generations made the main concept: Changing Tomorrow Now. A concept that reflects EDP’s dynamism and vision.

It was based in this concept that an identity was developed on different formats, encompassing the static format, but also coming to life in the digital format.