Present and Future

Marking Siemens’ 115 years in Portugal represented an opportunity for the brand to strengthen and make an impact in our country, while displaying a legacy built around that very presence. “Presentes no futuro de Portugal” (“Present in Portugal’s Future”) served both as idea and narrative so leverage a storytelling of proximity where innovation had always been a constant.

The briefing consisted of two moments: a first one requiring a concept, image and motto that could be used for the several branches of Siemens’ offer and activity; and a second one, regarding brand activation with the staff, press, outdoors and digital media campaign.

The created visual represented a balance between both modern and old, as a symbol of over a century of history, leveraging a celebratory tone and the brand’s everyday relevance, under the claim “Há tecnologia Siemens na vida de cada um de nós” (“There’s Siemens technology in the life of each of us”).

We told this campaign’s history from the very beginning, by delivering a 360 “across the board” approach, all the way from the concept to a multichannel application, transforming a client’s opportunity into strength.