Adega de Palmela is a Portuguese wine company. In 2020, following an ambitious strategy to level up their brand portfolio, Adega de Palmela invested in the premium segment launching 4 new wines. Their goal? To change consumers’ quality perception of the brand.
Our strategy started by identifying major market players and benchmark to define the product’s positioning as part of Adega de Palmela’s portfolio. We then created 4 wine labels that visually resonated this positioning: soft chromatics, discreet sophistication expressed in golden details and a contemporary typography that makes the bottles stand out in store. We also developed a print campaign for local newspapers to promote the launching while reflecting the brand’s identity and tone of voice.