Charged Mobility

Mota-Engil assumes a position in the market according to the values and cultural identity of the organisation, grounded in a unique and integrated strategic vision for the Mota-Engil of the future: a more international, innovative and competitive Group on the global scale.

A joint venture with Efacec, an engineering company with a strong track record on technology achievements and innovation, compelled the group to challenge us to create a brand and communication, that reflected Mota-Engil DNA, without compromising its brand equity. The result was a modern and agile brand, that grasped the behaviours and codes of electric vehicles and electric mobility. The modularity achieved with the graphic elements gave the brand and its applications, the ability to represent different segments and energy usage.