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Brand Purpose


Brand Purpose

For the very first time, two Portuguese national associations from communication and advertising realm, joined forces for an event. On one side the Advertising (APAN) on the other the Market Research & Polling (APODEMO). An event split in two days thematic keynotes and roundtables.


The theme of the event was “Brands with purpose”. To address this unique challenge, our brand research and analysis gave us two communication axis, brand love and data science. The blend of this elements gave us a tagline and creative concept that combined the strengths of the two associations with the goals of the event. Promote the importance and accountability of Advertisers, Market Research & Polling companies.