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An inspiration for the future

An inspiration for the future

We usually introduce the presentations at the beginning of the process, but this one deserves to start with a final statement coming from the client herself, Mafalda Guedes, Sogrape’s Corporate Brand & Communications Manager, which fills our hearts.

“It is with great pride that we present the Sogrape Yearbook for 2021, which we hope will be a useful source of information and inspiration for all our stakeholders. Aligned with our commitment to sustainability, this is the first exclusively digital edition of the Group’s Annual Report.”

Owner of renowned brands such as Gazela, Herdade do Peso or Mateus, Sogrape thus presented the main results of the past year, where it highlighted the best of its already 80-year history, after we developed a creative concept for the campaign video and for digital.

In a historic year for the company, “A Taste of Greatness” emerged as a solid narrative based on the achievements of one of the biggest national brands. On the other hand, affirming this success also means paving the way for an equally prosperous future.

Being part of something that is pioneering for Sogrape, such as a project of this magnitude created in a 100% digital format, also makes us feel proud and, above all, aligned with its commitment to sustainability and preservation of the planet.