Established 18 years ago, ACEPI is the Portuguese digital economy Association, with services and features ranging from training to governmental liaison to digital Key Expert Leader and trendsetter. Accelerating digital transformation is their moto and drive.
ACEPI’s brand equity was considered high within the professional services, retail brands and Policy legislators, so the task was to consolidate their reputation, and at the same time, update their identity and communication.
Our strategy and tactic was to highlight the digital perception of the brand and communication. In other words, to be digital you must seem digital. We created and developed a brand that withhold the Association legacy, with a brighter colour scheme, a solid texture and dynamic perception. Brand architecture was also revisited, giving it a modular application in order to align every brand event or activation with the core brand.